Friday, 20 January 2017

Research

1. Formative Research:
- Formative research helps you guiding the process by asking friends for advises and opinions for the project. The research can contain a lot of information base on the topic of the project.
- Planning with the clients for information that they wanted and needed to be a better understanding of the project.
- Teachers are allowed to examine the previous works and project to teach students what they are lacking.
- A summative assessment carried out at the end of the project to decide what made a successful or failure project. Whether it should be adopted by or changes for improvement.
- To understand your competitors of strength, weakness, and target business but also understanding your own profit and loss. From that point, you can earn profits between you and your competitors, thus, you need to plan ahead to gain your own profit.
- By doing that, you can avoid their bad assumptions, position effectively, improve your offering, and plan market entry. However, if the data is wrong or incomplete, it can give a bad reputation to the company. It also takes a lot of time to consume the data because the traditional competitors give many different choices of product and services.
- My conclusion is understanding both of the competitors and your own strengths and weakness so that you can use the previous information to help you in the future.

2. Persona:

  Target audience profiling is to set the persona and give them characteristic to the audience so that it is much easier to make them in sorting for each group. so that they could focus more on selling different products for various audiences. In the end, I prefer to collect many information and research before start doing the project. It is because the process is more simple and easy to change if the project needs any changes.